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UID:331@usrotary.org
DTSTART;TZID=America/Los_Angeles:20251204T070000
DTEND;TZID=America/Los_Angeles:20251204T083000
DTSTAMP:20251203T060148Z
URL:https://usrotary.org/events/program-colleen-cavanaugh-the-hidden-power
 -of-audacious-resilience-december-4-2025/
SUMMARY:Program:  Corinne Cavanaugh\, "Your Brand's Identity and What Happ
 ens When AI Does Everything\," December 4\, 2025
DESCRIPTION:\nJoin the University Sunrise Rotary Club for a program featu
 ring Corinne Cavanaugh.\n\n\n\nThe&nbsp\;program will be presented in pers
 on and on Zoom on Thursday morning.&nbsp\; The formal meeting including th
 e program runs from 7:30-8:30 a.m.&nbsp\;&nbsp\;No registration is require
 d\, and the program is free.\n\n\n\n\nThe in-person meeting will be at the
  North Seattle Church (2150 N 122nd St\, Seattle). Doors open at 7:00 a.m.
  and the program begins at 7:30 a.m.\n\n\n\n\n\nClick here to join the mee
 ting on Zoom.&nbsp\; The line will open shortly after 7:00 a.m.\n\n\n\n\n\
 n\n\n\nA Harvard-educated Fractional CMO\, Corinne helps SaaS executives s
 harpen their differentiation when AI is flooding the market with identical
  messaging. When she’s not publishing articles or speaking\, Corinne red
 uces Customer Acquisition Cost\, improves Customer Lifetime Value\, and gi
 ves SaaS CEOs time back.\n\n\n\n\n\n\n\nEvery tech CEO knows this sinking 
 feeling: You've built something genuinely better. Your product solves real
  problems. Your team is talented\, but impressions\, views\, and ad spend 
 are not translating to sales like they used to.  \n\n\n\nThe problem is no
 t product. The problem is that AI-generated content is flooding the market
  with sameness\, and the noise and slop it generates are getting in the wa
 y of good companies' ability to shine. \n\n\n\n In this talk\, Corinne rev
 eals a counterintuitive truth: the same AI tools flooding your market with
  generic messaging are also your opportunity to sharpen your differentiati
 on. In this data-driven keynote for SaaS leaders\, she explains how to sta
 nd-out while protecting your brand.\n\n\n\nAs a two-time agency founder wi
 th leadership experience at Microsoft and Liberty Mutual\, Corinne underst
 ands the levers to push to grow revenue and reduce customer churn in B2B a
 nd B2C. Often\, the first step is helping tech companies differentiate the
 ir products and services in crowded markets through strategy\, leadership 
 and capacity building - ultimately helping companies to scale. \n\n\n\nA m
 edia-trained professional\, Corinne’s journey from small-town girl to su
 ccessful entrepreneur\, and from corporate executive to author\, has been 
 told on +30 TV\, radio stations\, podcasts\, and event stages.\n
CATEGORIES:Speakers
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