Join the University Sunrise Rotary Club for a program featuring Corinne Cavanaugh.
The program will be presented in person and on Zoom on Thursday morning. The formal meeting including the program runs from 7:30-8:30 a.m. No registration is required, and the program is free.
- The in-person meeting will be at the North Seattle Church (2150 N 122nd St, Seattle). Doors open at 7:00 a.m. and the program begins at 7:30 a.m.
- Click here to join the meeting on Zoom. The line will open shortly after 7:00 a.m.
A Harvard-educated Fractional CMO, Corinne helps SaaS executives sharpen their differentiation when AI is flooding the market with identical messaging. When she’s not publishing articles or speaking, Corinne reduces Customer Acquisition Cost, improves Customer Lifetime Value, and gives SaaS CEOs time back.
Every tech CEO knows this sinking feeling: You’ve built something genuinely better. Your product solves real problems. Your team is talented, but impressions, views, and ad spend are not translating to sales like they used to.
The problem is not product. The problem is that AI-generated content is flooding the market with sameness, and the noise and slop it generates are getting in the way of good companies’ ability to shine.
In this talk, Corinne reveals a counterintuitive truth: the same AI tools flooding your market with generic messaging are also your opportunity to sharpen your differentiation. In this data-driven keynote for SaaS leaders, she explains how to stand-out while protecting your brand.
As a two-time agency founder with leadership experience at Microsoft and Liberty Mutual, Corinne understands the levers to push to grow revenue and reduce customer churn in B2B and B2C. Often, the first step is helping tech companies differentiate their products and services in crowded markets through strategy, leadership and capacity building – ultimately helping companies to scale.
A media-trained professional, Corinne’s journey from small-town girl to successful entrepreneur, and from corporate executive to author, has been told on +30 TV, radio stations, podcasts, and event stages.